Fitting the pillowcase on the original pillow with a hole


Hello dear reader!

I am very excited to announce the launch of our brand new pillow, “The Original P.W.A.H V2”!

This is quite a significant change to our current design and we will therefore continue to offer both versions so that people get to have the choice, rather than us choosing for them. Indeed many people say that the Original PWAH is perfect for them just the way it is, so I certainly don’t want to rock the boat and deny them that.

However, for those looking for something a bit different, we have the new design.

This has been years in the making and in fact about two years ago we submitted a patent for an entirely new kind of pillowcase. That patent is now coming to fruition and we are therefore proud and completely free to offer it for sale, although right now due to the increased manufacturing time it will only be available in limited quantities to select clients. You may notice that at the time of writing it is not actually listed for sale in our shop. But it’s on there. Lurking. Waiting for it’s moment in the sun!

So what is the fuss all about?

Well, the pillow itself is slightly larger and the sides are created with a box-like construction, as you can see from the photo below:

Original PWAH V2 Side shot with label

It has the same zip functionality which has become a customer favourite and and an absolute necessity as it allows you to easily alter it’s firmness. However, the new box-like “hotel” style construction allows for greater volume within the pillow and increased height and loft.

Original PWAH V2 Zip

The real evolution lies in the pillowcase. Its unique design is zippered around the outside and completely encapsulates the pillow, as you can see here:

The original pillow with a hole version 2 with label and zip showing pillow with a hole v2 back view


On Key

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