A New Video. A Long Time Coming.
When we made our first product video, it was 2016. I was younger, the business was smaller, and if I’m honest, we were still figuring out exactly who the PWAH® was for.
Back then, the answer felt relatively straightforward: people with CNH. Chondrodermatitis Nodularis Helicis. If you know, you know. It’s that that painful condition where sleeping on your side puts pressure on the ear cartilage and makes a decent night’s sleep feel impossible. That was the problem Judy had set out to solve when she poked a hole in a sandbag in the Sahara Desert in 2013, and it was the problem that first video was built around.
And it worked. For years that video did its job quietly and reliably, just like the pillow itself.
But businesses grow, and ours did too. Over time, something became clear from the emails and reviews and messages we received: the people finding relief with the PWAH® were far more varied than we’d imagined. Ear piercings — new ones, healing ones, stretched ones. BAHA hearing aids. Tinnitus. People who fall asleep with earphones in. People who simply can’t bear the feeling of a pillow pressing against their ear. The use cases had expanded enormously, and our original video no longer told the whole story.
So I decided it was time.
We had both videos made professionally this time, and I think they reflect where the company is today. It’s still a small family business, still made in England, still the same pillow we originally designed, but with a much clearer picture of just how many people it can help.
If you’re curious about where it all started, the full story is on our About Us page. And if you want to see where we were in 2016, the old video is still out there.
