The Doughnut PWAH Video Introduction

A woman holding a doughnut pillow with a hole on display

If you’re new to the world of pillows with holes, our Doughnut Pillow is the perfect place to start. It’s our most affordable model, and it’s incredibly versatile — whether you’re dealing with a fresh piercing or just need something comfy and compact for travel.

This little beauty is built for life on the go. It’s lightweight, fits easily in a backpack or cabin bag, and the whole thing is fully machine washable. You can chuck it in the wash as-is, or if you prefer, unstuff it, wash the cover, and restuff it afterwards. I’ll show you how to do that in a moment.

The material? A breathable, 100% organic OEKO-TEX sateen cotton that’s soft, smooth, and cool against the skin — ideal for a good night’s sleep. Inside, we’ve packed it with springy coil fibre stuffing. We always stuff generously, but it’s easy to adjust: just unzip the hidden compartment (with strong YKK zips, by the way), take a bit of filling out, and shape it to suit your comfort level.

If you do need to tweak it, just poke the stuffing around until it’s evenly spread, give it a quick knock on a firm surface, and you’re good to go. To dry, give it about 24 hours in a well-ventilated space.

It’s simple, practical, and just works. There’s a lot to love about the Doughnut Pillow — I think you’ll agree.

— Tim

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